Strategic Support for a Company's International Development.

A fast-growing French company was looking to accelerate its international expansion but lacked the strategic and commercial structure needed to confidently enter demanding new markets.

Faced with these growth challenges, the company called upon Hervé Lienhardt to define its expansion strategy, structure its commercial approach and secure its first deployments in target markets.

This engagement illustrates Hervé Lienhardt's expertise in international business development and his knowledge of multicultural environments turning an ambition into measurable operational success.

The engagement began with a strategic phase analysis of target markets, definition of positioning, and construction of the expansion business plan. Hervé Lienhardt then structured the commercial approach with identification of key partners and development of market penetration strategies.

The operational phase consisted of supporting teams in their initial commercial approaches, negotiating strategic partnershipsand securing the establishment of local structures required for deployment.

Teams Supported
in the Field

Commercial training, support for initial approaches and establishment of local structures.